What the NIL is going on?!

On June 31, 2021 the NCAA adopted a rule change that opened the door for student athletes to profit from their Name, Image, and Likeness (“NIL”). This has become increasingly critical to the success of college athletic programs as opportunities to leverage NIL can drastically change student-athlete’s collegiate experiences.

After less than two years, it’s projected that over $1 billion is going towards student-athletes in the form of NIL, with a vast majority going to those at universities with large revenue generating football and basketball programs. As a consequence, D1 lacrosse programs at universities with massive sports markets are gaining an unnatural competitive advantage.

The Hawks Lacrosse Association is working alongside our members, the Hawk Hill Alliance, and local businesses to promote more NIL opportunities for student-athletes of the SJU men’s lacrosse team.

Learn more about NIL and SJU policies.

How to help?

  • The Hawks Lacrosse Association operates an NIL fund that invests in generating more NIL deals for student athletes. Visit the Donate page to join our efforts

  • Reach out to us or the Hawk Hill Alliance to learn how to set up NIL deals for yourself or your business.

  • Local businesses in the Philadelphia area are underutilizing the NIL market. Promote the use of SJU student-athletes’ NIL to your favorite local joints or any organization!